[ad_1] By Alexandria Reid, Cathy Haenlein & Tom Keatinge Royal United Services Institute Image copyright Getty Images Around the world, the illegal wildlife trade is having a devastating effect on many species of animal. Could targeting profits made by those involved help protect them? Animals - both dead and alive - are being bought and sold on an industrial scale as food, pets, medicines and even ornaments. Global attention is often focused on species such as elephants and rhinos - and in many countries the populations of these animals has plummeted. In Tanzania, for example, elephant numbers fell by 60% from 109,000 in 2009, to just over 43,000 in 2014, according to government figures . Yet the trade also affects many other species, from great apes to helmeted hornbills and pangolins. Pangolins are prized in some countries for their meat and scales and are...